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Insights on Privacy & Analytics
GDPR compliance guides, privacy-first analytics tips, and web performance insights.
How to Install Self-Hosted Analytics on a VPS (Step-by-Step)
A complete walkthrough of deploying AI Infos Web Statistics on a Ubuntu VPS — from a fresh server to seeing your first real-time visitor in under 30 minutes.
Bounce Rate vs Engagement Rate: Which Metric Actually Matters?
Google replaced bounce rate with engagement rate in GA4 — and the analytics community is still debating which is more useful. Here's a clear breakdown.
How to Add Privacy-Friendly Analytics to WordPress (No Cookie Banner Needed)
Adding cookie-free analytics to WordPress takes 2 minutes and eliminates your consent banner entirely. Here's exactly how to do it.
Data Retention in Analytics: How Long Should You Keep Website Data?
GDPR requires you to define a data retention period for analytics data and actually enforce it. Here's what the regulation says and how to automate it.
How to Share Your Analytics Dashboard With Clients (Without Giving Them Your Login)
Client reporting shouldn't require a shared password. Here's how to create a read-only public dashboard link for each client in seconds.
How to Reduce Page Load Time by Removing Bloated Analytics Scripts
Third-party analytics scripts are often the heaviest assets on your page. Switching to a lightweight alternative can cut 40–80KB from every page load.
GDPR-Compliant Web Analytics: The Complete 2025 Guide
A practical, no-nonsense guide to what GDPR actually requires for web analytics — and exactly what you need to do to stay compliant without ruining your data.
Why Self-Hosted Analytics Is the Right Choice for Your Business
Cloud analytics tools take your data and profit from it. Here is the case for running your own analytics infrastructure — and why it's easier than you think.
UTM Tracking: The Complete Guide to Campaign Attribution
UTM parameters are the fastest way to answer "which campaign drove that sale?" — but most marketers use them wrong. Here's the right way.
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