Google Analytics 4 collects personal data, requires a consent banner, and sends your visitors' data to Google's servers. For businesses operating under GDPR, CCPA, or PECR, this creates real compliance risk — and a worse experience for your users who have to click through yet another cookie pop-up.
Why people are leaving Google Analytics
- Consent fatigue — cookie banners reduce page engagement by 15–30%
- Blocked by default — uBlock Origin blocks GA on 40%+ of desktop browsers
- Data ownership — your analytics data lives on Google's servers, not yours
- Complexity — GA4's interface is notoriously difficult for non-analysts
- GDPR liability — multiple EU authorities have ruled GA illegal without explicit consent
What makes a good alternative?
- Cookie-free tracking — no consent banner required because no personal data is collected
- Self-hosted option — your data stays on your own server
- Simple, actionable interface — answer "where is my traffic from?" in one click
AI Infos Web Statistics: the self-hosted alternative
AI Infos Web Statistics is an open-source, self-hosted analytics platform built in pure PHP. It collects everything GA4 does — pages, referrers, countries, devices, campaigns — without ever setting a cookie or storing a raw IP address. The tracking script is 2KB, loads asynchronously, and is served from your own domain so ad blockers cannot stop it.
How to migrate from GA4
- Deploy AI Infos Web Statistics on any shared hosting or VPS
- Replace the GA snippet with the new 2KB script
- Remove your cookie consent banner — you no longer need one
The compliance win
With cookie-free analytics you can delete your consent management platform entirely. That's one fewer third-party vendor, a faster page load, and a cleaner experience for every visitor.